Nothing beats The Personal Touch
As of late, we have been asking clients why they decided to deal with us. We thought people would 
answer things like well you got us the best rate which, of course, we always do. But the answers even 
surprised us. New clients told us, they liked the, ’personal touch’. That got us thinking about that. 
Our society is now so far removed from people who know and care about you providing us service. For 
instance, I hate pumping gas. So I drive my car to fill up at Blinkhorn’s. I want the personal touch, plus 
I like giving my business to a ‘family owned business’ in town AND I DON’T WANT TO PUMP MY OWN 
GAS. I enjoy a good meal in town and we eat at all the local establishments, dropping a few bucks here 
and there weekly. We could simply drive thru the fast food outlets and do on occasion but in reality, we
much prefer to really savour the experience of sitting down and being served. ‘Why?’ Again, it’s the 
personal touch. When a couple of people came selling memberships to Costco a month ago. I turned 
them away. The reason was mostly because we like small better than huge and like to deal with local 
businesses. 
Somehow in the banks’ drive for insane profits, they have lost the personal touch. I am old enough to 
remember the bank calling and telling you that they were holding a cheque for a day , protecting your 
good name by not sending it back NSF. Now the bank puts holds on your deposit cheques  and they 
bounce a cheque in favour of their ridiculous fees.
I also remember the days when we all knew the bank tellers and the bank managers personally and had 
great relationships with them. The fact that you were a member of the community in good standing 
and paid your bills, meant if you needed a loan, the bank manager had clout and would get it for you, on 
just a handshake. Now it’s all done centrally by a person or computer who doesn’t know you, deciding 
whether you are credit worthy or not. 
We pride ourselves in knowing all of our clients, on a personal basis. How can you truly serve people if 
you haven’t taken the time to get to know them? It’s a refreshing difference, as so many clients have 
told us. Our Don Cherry doors are always open because that’s the kind of people we are. If you are 
looking for a change and want the personal touch for your next mortgage why not give us a call or better 
yet stop in and experience the difference for yourself.