We just realized that we have been informing and educating the public weekly for over ten years now in the Welly. 

When we first considered it, we asked ourselves how we could possibly find enough info to keep our articles fresh and timely. 

Well as it turned out, it was easy and it was the best decision we possibly could have made. 

We decided to start with the benefits of using our services versus the banks, and it went from there. 

Then new clients came in telling us about their experiences with their bank which we chronicled. 

Next we started telling our success stories about new clients we helped find a solution for. 

In the early years we did mostly refinances and a lot of tough deals. But as we grew and we gained traction, and a reputation with our readers, which led to word of mouth referrals that they brought into our office to show us. Time and time again when people first called us, they could not wait to tell us that they had been reading us for for some time even years. Some even kept scrap books with all our articles. Many times we heard of parents cutting out our articles to give to their out of town kids, telling them to call us. By the time our readers called us with a mortgage need be it a refinance, purchase or switch, they were already sold. We had gained credibility and trust. Most of all our new clients understood that we ‘Cared’ and still care deeply about finding/giving them the absolute best advice and solution. 

We have seen it all. We have helped folks out of jams. Out of power of sale threats from the bank. We have counselled hundreds of couples about finances, credit, spending, about separation, divorce and bankruptcy. 

As the years went by we started to get more and more new ‘prime’ business from people with good credit, jobs, and income without problems. These are called ‘A’ deals or bankable deals, but they decided to come to us instead. Teachers, doctors, lawyers, professional business people and just plain folks like us who simply understood that a mortgage from The Price Team/DLC was the best way to go. 

Now we have a very balanced business portfolio, and one that we are very proud of. Tracy doesn’t like me telling anyone that many of our clients regularly thank us verbally and writing. And we have been so fortunate to now be the number one mortgage source in the region, according to the TD Bank…lol…thanks TD. 

More recently, particularly the past two or three years, we have become compelled to get the truth out there about big bank practices. It came to a point that with the new sinister collateral mortgage products the banks had introduced, the excessive penalties they charge to get out of a bank mortgage and the apparent lack of disclosure to customers, which to our minds in total is a huge issue, we had to get the truth to the people. 

So 15 years into this great business and 10 years of generating thousands of loyal readers and yes raving fans too through this great little newspaper, we want to thank each and every one of you for your support, your kindness and your trust in us. 

Thank you thank you thank you. Our team of four, Jim, Laurie, Tracy and Ron love what we do, and feel so fortunate and blessed to be part of the fabric of the beautiful region we live in, Wellington County, Centre Wellington, North Wellington, Puslinch, and Rockwood.