Back to Blog
23 Sep

TIPPING POINT

General

Posted by: Tracy Luciani Price

We can now say without question, that the Tipping Point has occurred. By definition, this is the point at which a series of incidents has become significant enough to cause a larger, widespread, more important change.

Let us explain… When we first started this business 16 years ago in Mount Forest, we got all the tough mortgages.  From self-employeds who wrote their income down, to people on disability income,  homeowners with bad credit etc. endless problem mortgages were the norm for us.

Essentially, people who didn’t have a hope in hell of getting a mortgage from bank would turn to us. We worked with everyone, helping where we could and always giving sound advice.  With our help, many people were able to get into homeownership or refinance to improve their lives.

A few years in, we started to get what we considered to be ‘prime mortgages’.  Many of these clients were first time homebuyers looking for a little hand-holding during the home buying experience… and we were there for them. These clients had newer jobs, good credit and a downpayment.

About five years ago, our business started changing and momentum skyrocketed. Suddenly, professional people, homeowners with great credit, CEOs and people without any issues started flocking to us. Before we knew it, we were top brokers in Canada, operating from little ol’ Fergus.

Some said they came because of our reputation and others just liked the personal touch.  Still others liked how we would spend time and didn’t rush them out the door as they discussed their ideas to purchase or refinance.

The other day, it finally sunk in.  ‘We have arrived, we are now mainstream!’ The Tipping Point had occurred!

We looked at our list of clients from the past month and 90% of them had no issues. They consisted of teachers, a fireman, local government worker, several factory workers, local business owners, a lawyer, bank teller, a realtor and what really surprised me was a senior accountant who earns 7-figures. The accountant was definitely skeptical when he came to us.  He just intended try us out after getting the run-around from the bank he had been dealing with for 40 years.  After his mortgage closed with us last month he wrote us saying, “How quickly things got done by Price Team Mortgages compared with my old bank, was shocking!,”

We will always help the little guy, but it is so incredible to see how our mortgage business that started with just Ron and Tracy working from home, has matured into a thriving business on Tower Street. There are now seven of us, including daughters Jennifer and Melanie, who are all dedicated to finding the very best mortgage solution for each and every client.

For your next mortgage, please give us a call or drop in anytime.  No appointment is needed here.